The Values That Have Guided
Gilles Frozen Custard Since 1938
Artistic photo rendition inspired by the Gilles Frozen Custard values that began in 1938.
Paul Gilles
Creator of Gilles Frozen Custard
Willy Linscott
Owner, Gilles Frozen Custard
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Treat people right
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Give them honest value
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Never cut corners
He believed that when you treat people right, give them honest value, and never cut corners, they will gladly return and bring their family and friends with them.
It All Began with Three Simple Values
When Paul Gilles opened his little frozen custard stand in 1938, he wasn't trying to build a famous Milwaukee landmark. He simply wanted to serve delicious frozen custard, honest food, and treat every customer with kindness and respect.
Paul Gilles believed in these original
values:
Artistic photo rendition inspired by the Gilles Frozen Custard
dedication to the value of customer satisfaction back in the 1930s.
Hi, I'm Willy Linscott, current owner of Gilles Frozen Custard.
Every day we have the privilege of serving families celebrating birthdays, little league victories, first dates, anniversaries, and simple summer evenings together. We never forget that we're serving memories, not just frozen custard.
That history means everything to us.
As only the second family entrusted with Gilles Frozen Custard since 1938, we don't take that responsibility lightly. Every day we strive to honor Paul Gilles' legacy while continuing to improve the experience for every customer who walks through our doors.
Through our long history we, the Linscott family, have added a few more values:
We believe...
Our Customers
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Treat every customer like a guest
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Serve food we'd proudly serve our own family
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Never stop improving
Our Employees
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Respect every employee
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Teach
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Encourage
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Help people grow
Our Community
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Support local charities
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Be a good neighbor
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Give back whenever possible
To every customer who has visited Gilles over the past eight decades . . . thank you.
Whether you discovered us this week or you've been visiting us for generations, you are the reason this little custard stand continues to thrive.
To our Milwaukee community, we thank you for your support. It means everything to us.
Because of you, Gilles is not just still here…it’s still meaningful.
We believe success isn't measured only by the meals and frozen custard we serve, but by the relationships we build with our customers, our employees, our suppliers, and our community.
Our promise is simple:
To leave every customer smiling, just as Paul Gilles hoped to do back in 1938.
And we promise to honor those values, every day we open our doors.
On behalf of my Linscott family and our entire Gilles team, thank you for your trust, your friendship, and your continued support. We look forward to welcoming you back again soon.
Willy Linscott
Owner, Gilles Frozen Custard
Below, that's Paul Gilles, proudly waiting at the Gilles serving window for his next customer, way back at the very beginning in 1938.
A 1938 photo of Paul Gilles and his original Gilles Frozen Custard stand, waiting to serve his next customer.
Wisconsin's Oldest Frozen Custard Stand!